From:
Doug and
Suni, founders of Fiore di Italia
Boutique.
Co-Authors, “How to Open Your Own
Unique Boutique”
December 3, 2005
Dear Aspiring Boutique Owner,
Starting a business is a serious proposition that will take
planning, effort, discipline, and just plain old hard
work.
If your dream is to open a boutique, chances are your head
is spinning with questions about how much money you will need, where
funding will come from, where to find suppliers, how to lease a
retail space, what your boutique’s specialty should be, and the
biggest question is usually
“Where do I start?”
Before we answer
that question, lets get introductions out of the way:
We’re Doug and Suni,
founding owners of Fiore di Italia Boutique in the beautiful (and
extremely high priced real estate) of La Jolla, CA. Our boutique
specializes in high quality Italian made bath and body, cosmetics, skin
care products, and accessories.
We have a beautiful boutique
(and that’s not being conceited – at least one customer gives us that
compliment every day.) More importantly, we have a successful business, in
one of the most affluent shopping districts in the United States (La
Jolla.)
In fact, we were approached
by the marketing firm that is organizing the “Gift Baskets to the
Stars” program for this years Golden Globes and
Oscars 2006
, and were invited to participate in the event. It
turned out that by chance, one of the marketing executives organizing that
event walked into our boutique while visiting La Jolla one weekend, and
was so impressed that he felt compelled to get us involved.
That makes us the only
business in La Jolla, and all of San Diego, that was asked to participate.
Most of the other companies being represented in these events are
multi-national giants specializing in product lines such as private jets
and luxury automobiles, 5 star hotels, and high end spa's. As it turned
out, the event was a hit for our boutique, and in terms of product quality
and presentation, we were told by the organizers that our gift package was
among the most impressive and interesting of the entire event.

I think it is fair to
say that what we have done with our boutique is no small accomplishment,
and even more so considering that we have gotten this far in just under
two years. Not too bad, considering many small businesses (around
95%) don’t make it past their first year in
business.
Where We Started
Two years ago, I was a
mid-level architectural job captain, and Suni was a business systems
analyst for a leading telecommunications company. We had what many
would call “promising careers”: Decent salary, benefits, retirement,
relative “job security”.
But as is typical for many
workplaces throughout corporate America, there was a price to pay for
“success”; long hours, difficult personalities, and the rat race politics
that seem to be the norm in most organizations. It was draining us
emotionally and physically, and the gratification we once felt in our jobs
was vanishing quickly.
For similar reasons, we felt
that starting our own business was the only way to create real financial
security, independence, and freedom. After walking into a great boutique
while on vacation, we realized this could be the perfect business for us;
having our own boutique would be a great way to combine Suni’s business
experience, people skills, and love for the products with my interests in
design, presentation and ecommerce.
For both of us, the time had
come for taking the plunge and starting our own enterprise, except for
that burning question we talked about earlier: “Where do we
start?”
Well we
didn’t have a coach, a guide, or an ebook to point us in the right
direction. In retrospect, we wish we would have - it would have
saved us lots of time, energy, and money!
You can Start as Small,
or as Big, as You Want to.
Our first retail space was
not much bigger than a closet (okay, that’s an exaggeration, but it was
small…) But the key for us was that we defined our dream,
believed in it, and took action, one
step at a time. Whatever we didn’t know how to do, we learned by research
or trial-and-error, often the hard (and expensive) way.
In the End, it’s Results that
Count.
The result was that we
created a small but well presented boutique, with a charming theme and a
product selection that was truly unique. We soon discovered, small
or large… people loved it. The best part was, we accomplished this in a
very short time, on a limited budget.
Only 9 months later, we had
out-grown Cedros. “Cute and cozy” was great, but it was time to find a
location that would allow our business to truly blossom. Within 30 days of
shopping around for a new space, we had signed a lease for a larger,
beautiful, high profile space in one of America's most affluent and highly
trafficked luxury shopping districts – La Jolla, CA (without credit checks
or financial statements by the way.)
Save Yourself Thousands
of Dollars by Learning from Us – Instead of Learning “The Hard
Way.”
Our ebook course is the
culmination of all of those experiences. It is a step-by-step guide
on how to open a boutique, packed with all those
difficult, hands-on lessons we learned the hard way. It is a
blueprint for how to create a boutique business. Basically, we felt
compelled to create the
resource we wish we would have had, to help others like
ourselves achieve their goals with less headache, expenditures, and time
than it took us to do so.
When we first opened a
boutique, we didn’t have a resource like this – and I wish we did!
If so, we would have easily saved many thousands of dollars. The good news
is that you have the luxury of learning from our experience, rather than
trial-and-error (which can be expensive – trust us.)
We will show you
step-by-step how to open a boutique.
We will give you practical
advise, information, and resources on everything from:
- The importance of creating a
business plan.
- The importance of knowing your
market.
- Finding your ideal location based
on your market.
- Getting the best price.
- Where and how to find and
establish relationships with suppliers.
- Where to go for outside
funding.
- Creative ways to find inexpensive
display fixtures.
- Design and merchandising
tips.
We’ll teach you all the lessons we had
to learn the hard, and sometimes, expensive way, so that you won’t need to
make any of the mistakes we did.
You’ll be able to answer questions like
- Should my boutique be a sole proprietorship, or
a corporation?
- How do I establish an inexpensive merchant
account?
- How do I tap into the power of the Internet to
boost sales?
- What kinds of tax savings and incentives can I
look forward to?
- What is the best and easiest way to track
inventory?
At some point, leveraging the time
and energy of employees will be a key to freeing up your time and energy –
which is better spent building your business or enjoying the rewards of
entrepreneurship.
You’ll
eventually want and need to know:
- Great sources for finding
qualified employees.
- How to interview and hire.
- Great, easy to use tools for
calculating payroll taxes.
- Why having employees can be
crucial to reaching your goals.
- Why you may want to franchise, and
how to get started.
Actually, the list
would be pretty long if we told you all the beneficial information you
will find in our ebook, so click here to read the Table of Contents
, for an overview of what you'll get.
Lets face it, most people would like
something more fulfilling than what their day job offers them – and this
probably describes you if you’ve read this far. Many people are or have
been at some point in their lives, burned-out or completely depressed
about their job or career.
Unfortunately, many people
never discover a simple, powerful fact: success and prosperity are a choice, and
that choice can be yours. Anybody in the “free world” has the option of
business ownership, which is the ultimate step for anyone who wants to set
(or better stated, remove) their own limits for financial and time
freedom.
With our course, you have an
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individual fulfillment that goes way beyond “a respectable
salary”.
We want you to learn from our experience, save
thousands of dollars of “learn by experience” lessons, and open your own
unique boutique. In other words, we would love nothing more than to
help you achieve your dreams, and as such, we are introducing our course
at the price of $27.00 - much lower than other business
related publications and ebooks sell for.
However, keep in mind, this
price is exactly that – introductory.
After a
reasonable period of time, we will adjust our prices to reflect current
market value, which go as high as $49.00 or more.
That means you are guaranteed to get our valuable and informative course
at a 45% discount by ordering immediately.
In
addition, to assist you on your path to owning a boutique and making it
more than worth the purchase price of this course, we are offering several
bonuses during this introductory period.
Bonus Special Report # 1:
Special Report: "Characteristics of Successful
Salespeople" by renowned sales trainer and consultant Kelley
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habits that lead to success in retail sales. A great read for anyone
planning to start a business in retail, and a great training aid for new
retail employees.
Bonus # 2: Think and Grow
Rich (© 1937 by Napoleon Hill), in ebook format. This classic
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Bonus #
3: Free Updated Editions of "How to Open A Unique
Boutique" For Life! That is right, we will be constantly adding
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automatically upon release (unless you ask us not to for some reason.)
Bonus # 4:
Free Future Bonuses - As we continue to develop our ebook course,
we will also be adding additional bonuses to this offer. For example, we
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Our
60-Day, 100% Money-Back Guarantee
We started our business because we wanted to
improve our lives while improving the lives of our clients with the best
and healthiest product lines we could offer, because for us, business is
only a success when it’s win-win. We feel no different
about this ebook course.
We know this course can be both
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to make your dream a reality. Nothing would make us happier than to see
you do that, and do so successfully. As
such, we want to absolutely remove all possible risk for
you. Buy our course - and use it, act on it, pursue
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You Can Start Planning your Own Unique
Boutique Business in less than 5 minutes with our Instant Download:
Get your instant download of
our
ebook and learn how to open a boutique.
Once your credit card or paypal transaction is processed, you will be
taken to a special download page where you will IMMEDIATELY download the
ebook along with your FREE Bonuses.
Success is a choice;
and the choice is all yours right now,
so go for it!
All
The Best,

Doug & Suni
P.S. Keep in mind, the money you save by
reading our course and avoiding some of the expensive mistakes we made
will easily pay for the cost of this book many times over.
P.P.S. If you don’t order our ebook
course, how long will it be before you take your life path seriously, take
ownership of your future, and create business ownership for your self?
P.P.P.S. The bonuses alone make our course
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it a no-brainer, no-lose, everything to gain proposition – especially if
you act in time to get the limited-time introductory price of $27.00.