"Discover How to Open a Boutique in Record Time, No Matter What Budget You Have to Work With”

Creators of Fiore Boutique will lead you by the hand and show you every step of the way how they opened the Unique Boutique business of their dreams in one of the most exclusive shopping districts in the U.S. (La Jolla, CA) in less than two years – and more importantly –
HOW YOU CAN DO THE SAME!  

From:
Doug and Suni, founders of  Fiore di Italia Boutique.
Co-Authors,  “How to Open Your Own Unique Boutique”
December 3, 2005 

Dear Aspiring Boutique Owner,
 
Starting a business is a serious proposition that will take planning, effort, discipline, and just plain old hard work.  

If your dream is to open a boutique, chances are your head is spinning with questions about how much money you will need, where funding will come from, where to find suppliers, how to lease a retail space, what your boutique’s specialty should be, and the biggest question is usually

“Where do I start?”
 
Before we answer that question, lets get introductions out of the way:

We’re Doug and Suni, founding owners of Fiore di Italia Boutique in the beautiful (and extremely high priced real estate) of La Jolla, CA. Our boutique specializes in high quality Italian made bath and body, cosmetics, skin care products, and accessories.

We have a beautiful boutique (and that’s not being conceited – at least one customer gives us that compliment every day.) More importantly, we have a successful business, in one of the most affluent shopping districts in the United States (La Jolla.) 

In fact, we were approached by the marketing firm that is organizing the “Gift Baskets to the Stars” program for this years Golden Globes and Oscars 2006 , and were invited to participate in the event.  It turned out that by chance, one of the marketing executives organizing that event walked into our boutique while visiting La Jolla one weekend, and was so impressed that he felt compelled to get us involved.

That makes us the only business in La Jolla, and all of San Diego, that was asked to participate. Most of the other companies being represented in these events are multi-national giants specializing in product lines such as private jets and luxury automobiles, 5 star hotels, and high end spa's. As it turned out, the event was a hit for our boutique, and in terms of product quality and presentation, we were told by the organizers that our gift package was among the most impressive and interesting of the entire event.

I think it is fair to say that what we have done with our boutique is no small accomplishment, and even more so considering that we have gotten this far in just under two years.  Not too bad, considering many small businesses (around 95%) don’t make it past their first year in business.

Where We Started

Two years ago, I was a mid-level architectural job captain, and Suni was a business systems analyst for a leading telecommunications company. We had what many would call  “promising careers”: Decent salary, benefits, retirement, relative “job security”.

But as is typical for many workplaces throughout corporate America, there was a price to pay for “success”; long hours, difficult personalities, and the rat race politics that seem to be the norm in most organizations. It was draining us emotionally and physically, and the gratification we once felt in our jobs was vanishing quickly.

For similar reasons, we felt that starting our own business was the only way to create real financial security, independence, and freedom. After walking into a great boutique while on vacation, we realized this could be the perfect business for us; having our own boutique would be a great way to combine Suni’s business experience, people skills, and love for the products with my interests in design, presentation and ecommerce.

For both of us, the time had come for taking the plunge and starting our own enterprise, except for that burning question we talked about earlier: “Where do we start?”

You can Start as Small, or as Big, as You Want to.

Our first retail space was not much bigger than a closet (okay, that’s an exaggeration, but it was small…) But the key for us was that we defined our dream, believed in it, and took action, one step at a time. Whatever we didn’t know how to do, we learned by research or trial-and-error, often the hard (and expensive) way.

In the End, it’s Results that Count.

The result was that we created a small but well presented boutique, with a charming theme and a product selection that was truly unique.  We soon discovered, small or large… people loved it. The best part was, we accomplished this in a very short time, on a limited budget.

Only 9 months later, we had out-grown Cedros. “Cute and cozy” was great, but it was time to find a location that would allow our business to truly blossom. Within 30 days of shopping around for a new space, we had signed a lease for a larger, beautiful, high profile space in one of America's most affluent and highly trafficked luxury shopping districts – La Jolla, CA (without credit checks or financial statements by the way.)

Save Yourself Thousands of Dollars by Learning from Us – Instead of Learning “The Hard Way.”

Our ebook course is the culmination of all of those experiences. It is a step-by-step guide on how to open a boutique, packed with all those difficult, hands-on lessons we learned the hard way.  It is a blueprint for how to create a boutique business. Basically, we felt compelled to create the resource we wish we would have had, to help others like ourselves achieve their goals with less headache, expenditures, and time than it took us to do so.

When we first opened a boutique, we didn’t have a resource like this – and I wish we did!  If so, we would have easily saved many thousands of dollars. The good news is that you have the luxury of learning from our experience, rather than trial-and-error (which can be expensive – trust us.)

We will show you step-by-step how to open a boutique.

We will give you practical advise, information, and resources on everything from:

• The importance of creating a business plan.
• The importance of knowing your market.
• Finding your ideal location based on your market.
• Getting the best price.
• Where and how to find and establish relationships with suppliers.
• Where to go for outside funding. 
• Creative ways to find inexpensive display fixtures.
• Design and merchandising tips.

We’ll teach you all the lessons we had to learn the hard, and sometimes, expensive way, so that you won’t need to make any of the mistakes we did.

You’ll be able to answer questions like

• Should my boutique be a sole proprietorship, or a corporation?
• How do I establish an inexpensive merchant account?
• How do I tap into the power of the Internet to boost sales?
• What kinds of tax savings and incentives can I look forward to?
• What is the best and easiest way to track inventory?

At some point, leveraging the time and energy of employees will be a key to freeing up your time and energy – which is better spent building your business or enjoying the rewards of entrepreneurship.

You’ll eventually want and need to know:

• Great sources for finding qualified employees.
• How to interview and hire.
• Great, easy to use tools for calculating payroll taxes.
• Why having employees can be crucial to reaching your goals.
• Why you may want to franchise, and how to get started.

Actually, the list would be pretty long if we told you all the beneficial information you will find in our ebook, so click here to read the Table of Contents , for an overview of what you'll get.

Lets face it, most people would like something more fulfilling than what their day job offers them – and this probably describes you if you’ve read this far. Many people are or have been at some point in their lives, burned-out or completely depressed about their job or career.

Unfortunately, many people never discover a simple, powerful fact: success and prosperity are a choice, and that choice can be yours. Anybody in the “free world” has the option of business ownership, which is the ultimate step for anyone who wants to set (or better stated, remove) their own limits for financial and time freedom.

With our course, you have an opportunity to make the decision, and the choice, to change your life for the better and start taking concrete steps towards business ownership and individual fulfillment that goes way beyond “a respectable salary”.
 
We want you to learn from our experience, save thousands of dollars of “learn by experience” lessons, and open your own unique boutique.  In other words, we would love nothing more than to help you achieve your dreams, and as such, we are introducing our course at the price of $27.00 - much lower than other business related publications and ebooks sell for.

However, keep in mind, this price is exactly that – introductory.
After a reasonable period of time, we will adjust our prices to reflect current market value, which go as high as $49.00 or more.  That means you are guaranteed to get our valuable and informative course at a 45% discount by ordering immediately.

In addition, to assist you on your path to owning a boutique and making it more than worth the purchase price of this course, we are offering several bonuses during this introductory period.

Bonus Special Report # 1: Special Report: "Characteristics of Successful Salespeople" by renowned sales trainer and consultant Kelley Robertson. In this special report, Kelly talks about the attitudes and habits that lead to success in retail sales. A great read for anyone planning to start a business in retail, and a great training aid for new retail employees.
 
Bonus # 2: Think and Grow Rich (© 1937 by Napoleon Hill), in ebook format. This classic guide to achieving wealth, prosperity, and your fullest potential can not be overstated in value. I bought my first copy of this book 3 years ago, and it was instrumental in helping me make the changes in my thinking that were necessary before I would ever have the confidence and courage to pursue my own business. The cost of our course could arguably be justified by this one bonus alone. The authorities on the subject of wealth and success have agreed on the value of this classic written in 1937, the principals being every bit as true today as they were when the book was first published.

Bonus # 3: Free Updated Editions of "How to Open A Unique Boutique" For Life! That is right, we will be constantly adding to and refining the material in our course, and every time a newer release is published, you will be eligible for a copy! It will be emailed to you automatically upon release (unless you ask us not to for some reason.)

Bonus # 4: Free Future Bonuses - As we continue to develop our ebook course, we will also be adding additional bonuses to this offer. For example, we are currently preparing a special report called "Top Tax Breaks for Small Business Owners". You will be eligible for this and any other new bonus that we offer in the future, and again, we will email those to you as they become available (unless you ask us not to.) 

Our 60-Day, 100% Money-Back Guarantee
 
We started our business because we wanted to improve our lives while improving the lives of our clients with the best and healthiest product lines we could offer, because for us, business is only a success when it’s win-win. We feel no different about this ebook course.
 
We know this course can be both the road map and the motivation you need to make your dream a reality. Nothing would make us happier than to see you do that, and do so successfully.  As such, we want to absolutely remove all possible risk for you.  Buy our course - and use it, act on it, pursue your dream, and improve your life. If for any reason you find this resource doesn't’t live up to your expectations, let us know and we will provide you with a full refund. The course, and the 3 bonuses are of course yours to keep regardless. And this is a 60 day guarantee. Quite frankly, this goes beyond win-win. For you, this is a no-lose, definite-gain proposition.

You Can Start Planning your Own Unique Boutique Business in less than 5 minutes with our Instant Download:

 
Get your instant download of our ebook and learn how to open a boutique. Once your credit card or paypal transaction is processed, you will be taken to a special download page where you will IMMEDIATELY download the ebook along with your FREE Bonuses.
 
Success is a choice; and the choice is all yours right now,
so go for it!
 
All The Best,

Doug & Suni
 
 
P.S.   Keep in mind, the money you save by reading our course and avoiding some of the expensive mistakes we made will easily pay for the cost of this book many times over.
 
P.P.S.   If you don’t order our ebook course, how long will it be before you take your life path seriously, take ownership of your future, and create business ownership for your self?
 
P.P.P.S. The bonuses alone make our course an incredible offer that over-delivers on value. But, the guarantee makes it a no-brainer, no-lose, everything to gain proposition – especially if you act in time to get the limited-time introductory price of $27.00.