 |
PRICING STRATEGY SUCCESS The secrets of making customers HAPPY to pay HIGHER prices
From Marlene Jensen
|
|
Raising your price will have a HUGE impact on your bottom line.
Why? Because every cent of a price increase is pure profit. Example:
You sell 100 widgets for $100 each = $10,000 revenue. Your costs to make (or buy) the widgets is $65 each = $6,500 costs. Your profit is $3,500. If you sell 10% more widgets, your revenue is $11,000, your costs are $7,150 and your profit is $3,850 -- an increase of $350 (10%). If you instead increase your price by 10%, your revenue goes up to the same $11,000, but your costs remain at $6,500, so your profit becomes $4,500 -- an increase of $1,000 (29%). But... what about your customers? If you raise your prices, won't they jump ship to one of your competitors? Probably.
UNLESS... you're smart about it. It turns out there are a lot of ways you can raise prices -- without losing customers. In fact, I've found 46 ways you can do it. They fall into nine different tactics -- which you can see below: 12 "invisible" ways to raise prices Yes, 12 of the 46 pricing strategies in this book are ways you can raise prices -- without customers even noticing it. See, pricing isn't all logic. Our brains are set up to notice some things in our environment and not others -- even when they're right in front of us. For example, you've probably already noticed that many merchants price at $9.99 instead of $10. Those who have tested the two prices have found that they can increase orders 5-15% by dropping that penny. Is this logical? Should a penny difference in price cause 10% more people to buy the product? No way. Proof: Try changing your price from $9.99 to $9.98 and see if you get 10% more buyers! (Hint: I've tested those two exact prices and there was no difference in buyers.) Now... suppose your current price is $9.98. Or $9.90. And suppose you raised it to $9.99. Or suppose your price was $88 and you raised it to $89. Would your customers notice the difference? Probably not. Memory tests with consumers have shown that most of them remember $9.90 OR $9.99 as "9 something." And most of them remember $88 OR $89 as "high 80s." |
For corporate marketers…
When you go into a planning meeting, do you feel that you have a target painted on your chest? Want a bullet-proof vest? Sleep easy! Just click below, and you can have this ESSENTIAL marketing tool immediately. No waiting for delivery. Start the benefits for you - and your company - this very minute! Heck, it's almost marketing malpractice to NOT have it! PLUS... you get the 1-2-3 PRICE-CHANGE MODELS™, which let you quickly calculate breakeven for any price change considerations - without having to look up formulas! "I want my copy - NOW!" |
Could you use an extra buck or two profit from each sale? OK, you may say, but you already know this tactic? Well... fortunately there are 11 more tactics in this section that use what we know about consumer psychology to find opportunities to raise prices. Read my bio about another tactic I used personally to increased prices 31%. The result? Not only did I get the much higher price, I also got MORE buyers! Or... read the testimonial right below about how one businessman raised his prices 20% -- and none of his customers even noticed! (Because he was able to use tactic #10 from this book!) |
|
|
What other tactics do you get? Maybe what will make big money for you is a small change in what you're offering. One of the tactics shows you how to break down what you're selling into pieces of value -- then how to build it back up into a product worth much more than previously. Maybe it will be a pricing tactic that shows you how to reposition your product in your customers' minds. If you change their perception of your value to them - they'll be happy to pay more. Example: many high-priced B-to-B newsletters have made those prices acceptable by repositioning their newsletters as "cheap consultants" instead of "expensive newsletters." Comparing a $600 subscription to a $10,000 consulting fee makes that $600 look like a real bargain! Do you offer coupons? Rebates? Discount promotions? No? This book can show you how to increase sales with one or more discounted offers -- and still end up with MORE NET CASH. Yes? Here's how to improve what you're doing -- so you get the same unit sales, but with more CASH. "Tweak" what you offer - so you can price higher Sometimes the best way to increase profits is to change what you're offering. You may need only a very small change! You'll learn 9 different tactics that use product changes to increase prices - and profits. Do they work? They did for the publisher who added 5 pages to a book and was able to raise the price from $27 to $47 - and still sell 98% of the units they were selling previously. Of course, just any 5 extra pages would not have worked. This was successful because those pages changed the value that potential customers perceived in the product. You get a checklist to use for YOUR product or service. So you can see if you can raise your prices - with just a small change in what you offer.
 If you're selling anything, this book can increase your profits! Most interesting for me was the section on small product changes that let you charge fatter prices. A couple of these could start working immediately for folks selling online! 
-- Bob Bly, www.bly.com)
"Packaging" changes that increase value to customers Change the packaging and you can often raise the price. Example: You'll learn about a woman who couldn't sell her cook book at all - until she poly-wrapped it with a cooking utensil. Then she sold over 100,000 to K-Mart and Target! And... one of these package-changing tactics is so simple you could do it in 2-4 hours - at no cost but your time! See the research that PROVES customers will be willing to PAY MORE with this change. Selling services? Each of these 4 different pricing strategies can also be used by YOU! How changing your ads can let you raise prices! There are 6 different pricing strategies that can make customers pay higher prices -- just because of a chance in your ads or your press releases. Want proof? Here's what one satisfied reader has to say: |
| I used the tips Marlene gave me, restructured my promotion, charged 43% higher, and the orders began pouring in. Feeling bold from this success, I applied her advice to another product, tripled my price and increased sales 200%. These tactics work!
-- Gloria Ginn, Director,
School of Better Eyesight |
|
Do you have a customer retention program? Learn how to find fat price-raising opportunities from small changes to your program. |
| A super smart, logical, easy-to-use guide to how to charge more for - and sell more of - your existing products. I can't wait to try Marlene's specific strategies.
|
How to conclude sales negotiations -- with fatter profits You don't want to do the work to get higher prices, only to have them disappear when customers put your sales staff under pressure. You need these:
Profit-raising opportunities provided by your competitors Sometimes we get a "gift" from our competitors - one they didn't intend to give! Here's how to recognize these opportunities - and take advantage of them! Have your competitors just raised - or lowered - their prices? Each time they make a price move, they give you an opportunity to increase your profits. (Or, if you're not careful, an opportunity to LOSE profits!)
With 46 WAYS TO RAISE PRICES - WITHOUT LOSING SALES, you'll also get 2 quick and easy models that will tell you the likely results of raising or lowering your prices. You need enter only 3 numbers to get these results. (See a full description below under "bonuses.") |
|
No time-wasting mumbo-jumbo theories! If you've read - or TRIED to read - other books on pricing, you may be hesitant to risk your sanity on another. However, I can assure you that 46 WAYS TO RAISE PRICES - WITHOUT LOSING SALES contains NO demand curves, technical blather, or page-bulking-up yada yada. Further, it doesn't talk theory - without translating that theory to what it means for YOU... TODAY! It's 134 pages, with 46 chapters - one for each price-raising idea. Each chapter explains the idea in plain English, with plenty of real-world examples so you can see how this idea could be used by lots of different businesses. BUT... even though this report is EASY to READ, and ready for you to ACT ON IT - there is SOLID RESEARCH and real-world price testing behind each tactic.
This is a "raise-prices checklist" you will be able to use for years and years. You can run each new product or service idea past this checklist and KNOW that you will be getting the maximum profit possible for each!
 Bonuses you get! |
 |
1-2-3 PRICE-CHANGE MODELS™ 1. Whether your price increase is likely to succeed. (Or the consequences of a price decrease!) 2. How to respond to competitor price changes. Should you move with them? Or stand pat? Which will give you the most profits? The 1-2-3 PRICE-CHANGE MODELS™ are FREE with your copy of 46 WAYS TO RAISE PRICES. |
 |
PROVEN PRICING SECRETS This book is a great idea generator for how to add value to your products and services. After reading this book, if you can't think of a NEW product or product CHANGE -- that will allow you to price MUCH HIGHER, we'd recommend you see a doctor for a brain checkup! And the author, Kunle Olomofe, delivers a motivating kick to the seat of the pants -- to help us all jump-start our creativity! It's written especially for Internet businesses, but its wisdom can be used by all. PricingStrategyAssoc.com sells this 94-page book for $47 (see here), but you get it for FREE with 46 WAYS TO RAISE PRICES. |
Special discount & guarantee I intended to price 46 WAYS TO RAISE PRICES - WITHOUT LOSING SALES at just $125, even though the wisdom it contains from thousands of price-testing marketers could easily increase your profits by hundreds of thousands of dollars. BUT... if you order today, this report can be yours for just $75 -- a savings of $50! And... you can look it over and decide for yourself if it is everything you expected. If not, just let us know within 8 weeks and you'll receive a full, 100% refund.
|
|||||||||||||||||||||||||
|
