If you were walking down a deserted street and suddenly you spotted a hundred dollar bill on the sidewalk…would you pick it up? I bet you would. I would. In fact, I wouldn't even have to think about it. After all, it's a no-brainer!

I would pick that sucker up and stuff it into my pocket before you could even say "Free Money!"

I am sure you would too.

If you were to look at ALL of the information ever discovered about successful sales and marketing, you'd find three must have ingredients that stand above the rest. Three secrets to make you succeed beyond your wildest dreams.

In a minute, I'm going to tell you EXACTLY what they are AND tell you how to master them so that you can make your financial dreams a reality.

It's Sad But True

If I said, "You are walking past money every day without stopping to pick it up," how would you respond? You might think it was some clever ploy to get your attention, but sadly the truth is many small business owners and Internet entrepreneurs walk past money all day, everyday. What's even sadder, they concentrate on the wrong things and lose money. . . and often, they don't even know they're losing it!

Do you know for sure that you aren't overlooking a HUGE stream of profits that's passing you? Take a moment to read this email I received from a reader in Japan:

Some marketers like Charles, (the note above), look at the incorrect things. Charles was making money selling the e-book and stopped because his returns were too high. It's not all that uncommon; perhaps you have made this same mistake?

Charles was on the right track.

Unlike many new marketers Charles was willing to offer a guarantee. That's smart. Good for you Charles. Unfortunately, somewhere along the line, Charles learned that No Amount of Returns is Acceptable. So he stopped selling the e-book, and walked away from a profitable product because. . .

Remember this part of Charles' letter? "I skulked off to lick my wounds." He was making money. (Actually, he was kicking ass! A ten percent buy through rate online is enviable!) And yet, he felt like a failure.

Luckily, Charles discovered the three secrets I'm going to reveal to you and he got back on the right track. His eyes were opened and he knows 13% returns mean nothing. (It only took one to fix Charles' problem).

SECRET#1

Knowing How to CORRECTLY Offer Guarantees is Vital to Selling More of Anything!

After Charles learned the five reasons buyers ask for refunds, and 18 ways to lower his returns, he went back to his project armed with the ability to increase his already great response rate AND lower his returns!

Offering guarantees and accepting returns is a touchy subject. It is a very emotional topic. Some marketers believe no amount of returns is acceptable. Others consider only the dollars. Some people are afraid of theft. Others see returns as personal rejection.

In "Profitable Guarantees - Everything You Need To Know About Using Guarantees To Increase Sales." You'll learn to make accepting returns an unemotional event and keep your eye only on your additional profits.

Here's another letter sent in by a reader:

Selling more product is easier than lowering the cost of the product. Becoming more efficient can be a daunting and troublesome path. Incrementally increasing sales is much easier. Charging more is sometimes a tougher option, (example: e-books. People are used to paying within a price range and anything too high discourages buyers. . . no matter how GREAT the content).

Small Steps Lead To Big Results

The addition of a simple precisely worded paragraph to your sales letter will get you more sales*. Some marketers have increased sales by few percent. While others have doubled or even tripled their sales by using this formulaic guarantee. Your additional sales will vary, but you will get extra sales when you use it.

*(When I say you will get more sales, I mean net sales. For example, if you sell 5 out of every 100 site visitors and then add the simple paragraph and get 10 sales and 3 returns you have a net increase of 2 sales per hundred visitors).

When everything else is equal the seller with the strongest guarantee gets the sale. Why? Because guarantees reverse the risk. Simply put - you want your prospective buyer to know beyond a shadow of a doubt that they have nothing to lose.

SECRET#2

Getting and Using Testimonials is Essential to "Super Sizing" Your Sales

I've already mentioned that learning how to offer and structure Guarantees is the key to selling more of EVERYTHING -online OR off! But great guarantees alone are not enough. People are skeptical. They need to be convinced. It doesn't matter what you say about your product, there's always a group of people who will not believe you, because you are obviously biased.

Think about it.

You're going to naturally put your best foot forward when trying to sell your product or service right? Well, people realize that, and have an unconscious objection to believing what you say, even if it's the "gospel" truth.

The way to break through that barrier is simple: There is a quote that says, "Get someone else to blow your own horn and it will sound a thousand times louder than if you blew it yourself." This is so accurate.

Testimonials do something instantly that you alone cannot... they build trust. Why? It's a third party, and for some reason we like hearing from others. It reinforces our own thoughts and feelings about the person we are talking to.

Here - read this quick note sent in by a reader:

What Others Say About Your Product Or Service Is Infinitely More Powerful Than Anything You Alone Can Say

That's why getting and using testimonials is the second, crucial part of the "sacred trinity" for selling like mad. You'll notice that I've used testimonials in this letter to you, do you think you would be as convinced that I know what I'm talking about if I didn't include them?

Probably not.

I'll show you how easy it is to sell like crazy, once you unravel the mystery of getting and using testimonials, (because there is definitely a method that works like gangbusters and a method that does nothing). Which one would you like to be sure you use?

SECRET#3

Give People More Than They Expect Because They Expect It Anyway

I'm referring of course to offering bonuses with your product. This may not be news to you, but don't stop reading just yet. Selecting the best bonus for your product and then using it to compel your prospects is more than slapping a few paragraphs into your sales letter, and offering some freebie.

Smart marketers spend a great deal of time writing their sales letters to get the best results possible, and then just slap a bonus onto the page as an afterthought. You must give your bonuses the same attention you give your copy in order to make your prospects salivate with desire for the bonus and the primary product.

When used correctly, a bonus increases your prospects desire to purchase. This desire translates into more sales and higher profits for you.

Let's Wrap This Up

I want you to take a first hand look at this marketing "sacred trinity" . . . see for yourself if it's not the most complete, most comprehensive, most eye-opening and helpful tool you've ever seen for boosting your sales. I guarantee this guide to mastering and using these three can't lose techniques is the best that has ever been created. Test it for yourself. . . (AND don't think you're going to be spending months trying to get it all into your head). . . it's simple to get through and very quick to implement.

There are three different areas covered in depth and each one is going to do something revolutionary for your sales. Let me give you some facts to consider.

Fact: There is more to using a guarantee than a strongly worded statement on your sales letter. You must also use refund-lowering strategies in your marketing.

Remember, while offering a guarantee will help get hesitant prospects to buy, it will do you no good to get the additional sales only to have these hesitant buyers request a refund.

Even worse, using a guarantee can lower you profits if you end up refunding sales you would otherwise have kept. Once someone buys from you, you have to keep them happy to prevent them from asking for a refund.

The good news? Lowering your return rate is easier than it sounds. I am sure you have heard the phrase: "Garbage In - Garbage Out". Database analysts use this simple saying to describe the value of suspect data. Unfortunately most marketers are confused when it comes to tracking. They are either afraid of the math, or do not know where to start.

In volume #1 Profitable Guarantees, you will learn not only how to correctly offer a guarantee, you'll also learn how to track your returns in meaningful ways. Tracking is the first step to lowering your returns. In "Profitable Guarantees --Everything You Need To Know About Using Guarantees To Increase Sales," you will learn 18 ways to lower your return rates.

In this e-book you will discover:

• Five reasons buyer's request refunds.
• How to write a powerful guarantee statement.
• Why you should offer a guarantee.
• 18 ways to lower refund requests.
• Is theft a real concern? This will shock you.
• How to remove the fear of returns.
• Popular misconceptions for not offering a refund.
• Different types of guarantees and which type is the best for you.
• What factors influence the length of your guarantee and how long your guarantee should be?
• The power of Risk Reversal.
• How to track your return rates.
• What is an acceptable return rate for your product?
• How to evaluate your returns with numbers or money.
• How to handle refund requests unemotionally.
• The difference between a chargeback and a refund.
• How to track return rates.
• How to remove the emotion from returns.

Fact: You MUST Use Testimonials To Compel Prospects To Buy From You.

You have to use every possible resource to break through the "barrier to buy". Remember, what others say about your product or service is infinitely more powerful than anything you can say!

In the second part of this "Sacred Trinity" you'll get volume #2: "Using Testimonials - How To Get Others To Honestly Say Everything You Ever Wanted To Say About Your Product and More!" - The No-Nonsense Guide To Getting and Using Testimonials.

In this e-book you will learn:

• The secret to credible testimonial use - missing this format can cost you a bundle!
• How to lower if not eliminate resistance to buying through the right testimonial structure
• How to ethically and honestly increase the believability of your testimonials
• Why you should NEVER CREATE FAKE TESTIMONIALS
• How to get testimonials before you even sell your product (yes, real ones!)
• How social proof can be your greatest ally in selling tons of product or service
• The correct way to introduce benefits in a more believable format.

Fact: Offering The RIGHT Bonus Will Skyrocket Sales, Offering The Wrong One Will Be Worse Than Not Offering One At All - It Will Actually HURT Sales!

Do you know the secrets of using a bonus correctly? Do your clients drool in anticipation and rush to buy your products? If not, you don't have put up with it another day.

You see, selecting the wrong bonus can make your prospects even more resistant. Used incorrectly a bonus will lower your sales and may even increase your return rates. This is a powerful secret that can compensate for any lack of skill you might feel as a marketer.

Let me explain…

You see - I don't have the artistry of master copywriters like Gary Halbert, Jon Carlton, Joe Sugarman, or Ted Nicholas. No matter how many seminars I attend and books I read, I will never be a master copywriter.

Sure, we all get better at this as we go along, but most people need to make money now, (just like I did when I first started marketing my products online). If you are like I was, you not only want to sell something now, you probably need to sell while you learn. Otherwise the mountain is too high to climb and you will get discouraged.

Learning a skill is much different than mastering it. To be a master copywriter you need the spark, the genesis of creativity. Unfortunately this is beyond many of us. We just ain't gonna get it. We need to focus on what we can do rather than attempt to climb mountains we can only dream of reaching.

This means focusing on easy to understand - easy to master simple basics that will provide the biggest bang for the time involved. Bonuses are one of these areas. The right bonus - offered correctly - can overcome many of the faults in your sales letter.

Because my copywriting skills are only adequate, I focus on a few areas I can excel at. Using bonuses to compel my prospects is one of these areas.

I have been using bonuses to make up for my poor copywriting skills for years. I learned early in my marketing career, I could use a bonus to drive sales much easier than writing a fantastic sales letter.

But it is not just a question of slapping a bonus into a sales letter. It is more than. . .

It is about selecting the right bonus. Something your reader will react to. Something inexpensive to produce and easy to create. Using a bonus correctly requires as much attention to detail as writing a killer sales letter.

But the good news is unless you violate one of the 12 rules of using bonuses you can pretty much do a bonus half assed and it will still improve your results.

Once you learn to select the best bonus for your product, you must position it correctly. Failure to position your bonuses correctly distracts your readers and costs you sales.

In the third and final part of this "Sacred Trinity" you'll get volume #3: "Profitable Bonuses - How To Use A Bonus To Increase Sales And Profits"

In this e-book you will uncover the secrets of:

• How to use bonus.
• Where to get bonuses if you don't want to (or can't) create them.
• Where to get inexpensive bonuses for use with your products.
• How to get others to create bonuses for you for free.
• How to create valuable and desirable yet inexpensive bonuses.
• How to select the best bonus for your product.
• How to position your bonus for maximum effect.
• The three things you must consider when selecting a bonus.
• 10 ways to create inexpensive or even free bonuses your clients will line up to get.
• 5 places to find an inexpensive bonus.
• Three reasons other marketers will give you or even create a bonus for you, and how to use them to get great bonuses.
• How to use a bonus to lower returns.

What kind of a difference can these techniques make? Lets assume your sales go from 1 per hundred to 2 per hundred. That's 20 sales per thousand visitors. If 10% ask for refunds you still have 8 extra sales. If you are selling a $20 dollar e-book you make 360 dollars just by offering return privileges. This is an extra $160 without increasing the traffic to your website.

Profitable Guarantees

Using Testimonials

Profitable Bonuses

This is like finding money on the sidewalk. These profits have been there all along; you just haven't trained yourself to see them.

I am so certain Marketers "Sacred Trinity" will dramatically improve the way you sell whatever you sell that I (of course) guarantee it.

Your investment is only $39.97. You will make this small investment back with just a few additional sales of your products. Other's have paid $29.97 each for these books. You can get the three techniques books as a package for only ten dollars more than other's paid for just one book. That's a savings of $50!

In closing, I know as I write this that someone will eventually read this letter and think - "I can buy these books, read them, and then ask for a refund." You know what. . . it is going to happen, and I am OK with it.

The truth is, if it helps the person who profits off my information but refuses to reciprocate, I know in my heart that THAT person will always wind up sabotaging themselves... call it Karma, or whatever, but it's the way it works. (In fact. . . after reading volume #1 Profitable Guarantees, you will be OK with the small amount of theft too. The manual explains how to track your returns and how to lower your return rates).

You see, the reason I do not mind the "risk" of running into a few low life thieves and cheaters is because I know using a guarantee increases my profits. I have detached myself from the emotional feeling of being taken, and I concentrate on the extra cash I receive because of the guarantee. You will achieve this state of mind after reading Profitable Guarantees alone. What you will achieve after reading all three books, will change your life forever. . .

Where Are The Bonuses?

You are probably thinking "He has used testimonials through-out this page. He has a killer guarantee. Where are the bonuses?

These books contains guest essays by marketing experts. These bonus essays will help you understand the material by offering you additional viewpoints and experiences. These marketers charge hundreds of dollars and more an hour for marketing consultations, but you can learn from them for free.

Guest writers include:

• Dan Kennedy. Entrepenuer Magazine says Dan Kennedy has "at least 101 money making ideas for any business owner."
• Robert Bly. Bob is a copywriter specializing in magazines and newsletters.
• Ted Nicholas. Ted has sold over 4 BILLION dollars worth of products with his masterfully crafted sales letters. Ted's books were instrumental in my early success, and I was thrilled when he agreed to write this guest essay. In Profitable Bonuses, you will learn how to get people to give you valuable bonuses like these.
• J.F. (Jim) Straw. Jim has been creating and selling information products for decades. Jim sent me an essay with a contrary viewpoint. This will give you a chance to think about what you've learned.

And as a special teaching bonus you will also get three special secret bonuses. The marketer who gave them to me will not allow me to mention his name or even tell you what they are. He sells these on his site for $30 each. I said teaching bonus here. That means you will need to do something to get them. I have set this up so you need to do a few minutes of work so it will hammer home the lesson. Don't worry about the time, it will only take you two or three minutes to get each of the secret bonuses.

Why not get started now?

Profitable Guarantees

Using Testimonials

Profitable Bonuses