Marketing Analytics: What Gets Evaluated, Gets Used
"What gets measured, gets managed" is a well-known management maxim. However, for marketing analytics, results from The CMO Survey suggest a slight twist on this adage to "what gets evaluated, gets used? (see http://cmosurvey.org/results/ for a complete set of reports). To look into this topic, I asked top marketers two questions. The first was "In ...
BzzAgent Provides Framework for Applying Direct Marketing Principles in Social Media to Drive Sales
BOSTON, MA-- - BzzAgent, the social marketing arm of dunnhumby, today announced the release of its latest eBook, "To Sell in Social, Stop Getting 'Likes,' Start Building Advocacy" . The eBook ...
Marketo Introduces First Integrated Solution for Social Marketing Automation
SAN FRANCISCO, May 23, 2012 /PRNewswire/ -- Marketo Summit 2012 -- In his keynote at Marketo Summit 2012 (#MUS12), Marketo President and CEO Phil Fernandez announced that Marketo is ushering in a new era ...
Web Talent Marketing Welcomes New Vice President
LANCASTER, Pa., May 23, 2012 /PRNewswire-iReach/ -- Full-service digital marketing agency Web Talent Marketing is pleased to welcome Matt Self as the agency's newest Vice President. Initially, Self will ...
Mobile Marketing on Track for Rapid Adoption in 2012 According to StrongMail Survey
StrongMail, a leading provider of digital marketing solutions for email, mobile and social media engagement, today announced the results of its “StrongMail Mobile Marketing Survey 2012.” The survey showed strong and growing adoption for a wide range of standalone and integrated mobile marketing programs; however, lack of resources and strategy were also identified as the key challenges holding ...
StrongMail Partners With Mobile Marketing Leader Velti
StrongMail, a leading provider of digital marketing solutions for email, mobile and social media engagement, today announced a strategic partnership with Velti , the leading global provider of mobile marketing and advertising technology.
Record Attendance Expected For Business Marketing Association 2012 International Conference
CHICAGO, May 23, 2012 /PRNewswire/ -- The Business Marketing Association (BMA) today announced record-breaking attendance for the organization's 2012 international conference "Grow." The conference ...
Saepio Puts Mobile Front and Center in Distributed Marketing Strategies
KANSAS CITY, Mo., May 23, 2012 /PRNewswire/ -- Where's your cell phone? If you're like most consumers, it's probably within reach. Mobile messaging is now the most used means of consumer communication. ...
2012 PromaxBDA Promotion, Marketing & Design Awards Finalists Announced
LOS ANGELES, May 23, 2012 /PRNewswire/ -- Recognizing the best and brightest in promotion, marketing and design, PromaxBDA is pleased to officially announce finalists for the 2012 PromaxBDA Promotion, ...
Cellit: ePrize Mobile Solutions, Releases Benchmark Mobile Marketing Study Analyzing Engagement From National Retailers
PLEASANT RIDGE, MI-- - Cellit , the mobile marketing division of ePrize , today announced the release of a benchmark study that outlines mobile marketing best practices for retailers to grow their SMS ...
