Marketing Analytics: What Gets Evaluated, Gets Used
"What gets measured, gets managed" is a well-known management maxim. However, for marketing analytics, results from The CMO Survey suggest a slight twist on this adage to "what gets evaluated, gets used? (see http://cmosurvey.org/results/ for a complete set of reports). To look into this topic, I asked top marketers two questions. The first was "In ...
BzzAgent Provides Framework for Applying Direct Marketing Principles in Social Media to Drive Sales
BOSTON, MA-- - BzzAgent, the social marketing arm of dunnhumby, today announced the release of its latest eBook, "To Sell in Social, Stop Getting 'Likes,' Start Building Advocacy" . The eBook ...
Mobile Marketing on Track for Rapid Adoption in 2012 According to StrongMail Survey
StrongMail, a leading provider of digital marketing solutions for email, mobile and social media engagement, today announced the results of its “StrongMail Mobile Marketing Survey 2012.” The survey showed strong and growing adoption for a wide range of standalone and integrated mobile marketing programs; however, lack of resources and strategy were also identified as the key challenges holding ...
Web Talent Marketing Welcomes New Vice President
LANCASTER, Pa., May 23, 2012 /PRNewswire-iReach/ -- Full-service digital marketing agency Web Talent Marketing is pleased to welcome Matt Self as the agency's newest Vice President. Initially, Self will ...
StrongMail Partners With Mobile Marketing Leader Velti
StrongMail, a leading provider of digital marketing solutions for email, mobile and social media engagement, today announced a strategic partnership with Velti , the leading global provider of mobile marketing and advertising technology.
