Predict the Performance of Your Franchise Candidates With 91% Accuracy!
Are you struggling with how to select and train the best franchisee candidates?
Would you like to find a way to do it accurately... with results in your hand... within seconds?
Let me show you how you can effortlessly improve your franchisee success rates with the FranchiZe Profile™.
Hi! I'm Fred Berni, president of Dynamic Performance Systems Inc., developers of the FranchiZe Profile, a unique franchisee selection tool for retail franchises. One that actually predicts how well a franchise candidate will eventually perform.
I know that you've likely tried various methods of improving your franchisee selection process. You've probably looked at franchisee selection profiles. You've looked at matching the candidate to your culture. You've attempted to match previous experience with your business. If you're like other franchisors, you've found that none of this has helped. None of it has worked.
Our research has proven that attitudes - not personality - are the best predictors of franchisee performance. Beliefs, not personality - drive results. By measuring beliefs and attitudes, the FranchiZe Profile has an incredible minimum 91% accuracy when predicting if a candidate will perform in the top 25%!
A recent validation study demonstrated that, on one of the FranchiZe Profile dimensions, every 1 point increase in a franchisee's score corresponded to an estimated increase of over $19,500 in outlet sales. Another recent study found that there was a $15,675 increase in annual sales for every single point increase on another dimension!
How good is the FranchiZe Profile? You be the judge - of the 2004 "Top 200 Franchises Ranked by Worldwide Sales" (as ranked by the Franchise Times - October 2004 issue), 4 of the top 15 and 7 of the top 80 use the FranchiZe Profile.
Of the 2004 "Top 200 Franchises Ranked by Units" (again ranked by Franchise Times), 5 of the top 50 and 9 of the top 100 use the FranchiZe Profile to help them select and train the best franchisees.
Here's more proof! We're also very effective with newer franchises (those that have been established for 5 years or less). In the March 2005 issue of Franchise Times they list their "Fast 55" - the 55 fastest growing new franchises in the U.S..
Two of the top 10 fastest growing new franchises use the FranchiZe Profile. Including the #1 ranked chain! Looking further down the list, a total of 5 of our clients are in the top 44.
Can it be a coincidence that so many of our clients are rated among the best and fastest growing franchises in the world? Click here for a partial client list.
Here's what our clients say:
To help us identify if the profile is worth using, we've been tracking the progress of new franchisees that were placed in existing locations. We've found that the franchisees we've accepted since then have had a sales increase of 38% compared to the franchisee that was replaced.
I highly recommend the FranchiZe Profile to anyone looking to find a simple yet accurate way of improving their franchisee base."
250 year old optical retail chain in the U.K. with over 400 stores
Click Here to Get Your Information Kit by E-Mail!
Can you achieve similar results? Yes! By measuring the 7 critical core values and attitudes all successful franchisees have in common.
Have you ever known a "nice guy" that, no matter what you do, just can't succeed as a franchisee? The "nice guy" part is the individual's personality. The actual "succeeding as a franchisee" part is what the FranchiZe Profile measures. By using the FranchiZe Profile you'll know whether the candidate will:
- Treat employees well and understand they are a valuable resource rather than an expense,
- Follow your system
- Treat customers well
- Have a positive attitude for success,
- Be comfortable dealing with people,
- Be comfortable with local store marketing and
- Have a strong work ethic.
All areas you know are critical to franchisee success in a retail environment. That's exactly why the FranchiZe Profile measures these seven critical characteristics. It's the only selection tool designed right from the start to predict performance of franchisees.
Q: What's the alternative to the FranchiZe Profile?
A: You can keep on using selection techniques that have little chance of predicting franchisee performance. You can go strictly by "gut feel".... You can use the "fog the mirror test".... You can try to adapt something never designed for franchisee selection.... Or, you can do what many great franchisors are already doing. You can switch to the FranchiZe Profile.
Even if the FranchiZe Profile only told you how a candidate would perform .... you would be ahead of the game.
After all, every single franchisee failure likely costs you at least US$100,000.00! And that is only direct, out of pocket expenses.
Never mind what it costs in terms of:
- Aggravation.
- Lost Opportunity.
- Distracting You and Your Staff.
- Unflattering media exposure.
- Potential Lawsuits.
And that's only the beginning. Every candidate is trusting you to make the right decision....they're investing a significant sum in your business. In many case, their entire life's savings.
"The FranchiZe Profile has been an excellent investment for us. We have had a 100% success rate for franchisees brought aboard who had high marks on the report."
franchisor of Canada's largest chain of computer stores
Click Here to Get Your Information Kit by E-Mail!
Because we believe that the more information you and your candidates have, the greater the chance is of their eventual success. That's why each report focuses on franchisee success in 5 easy-to-read, easy-to-use sections:
- Performance predictions
- Selection Considerations
- Developmental Needs
- Interviewing Workbook
- Candidate Feedback Mini Report
We also understand that your business has its own unique needs and operational methods. That's why we offer 3 easy ways to score a profile:
- You can have your candidate complete the profile on our special scoring site. Once the candidate has completed the 132 question questionnaire, an e-mail is sent to everyone on your distribtuion list within seconds advising that the profile has been done. Attached to that e-mail is the candidate's report as a PDF file. This is our most popular option.
- You can score the profile yourself on-line from a paper questionnaire the candidate has completed. Useful in cases where your candidates do not have ready internet access.
- A candidate can complete a paper questionnaire and then fax it directly to us for scoring.
If a profile is scored using the first or second option, you'll receive a complete report within seconds. If you chose the third option, it may take a little longer. But never more than 24 hours.
If you're like other franchisors, you're probably thinking: "Sounds good, but what's the catch?" Quite simply, there isn't one.
"Financial and business experience requirements are not that complicated to evaluate in a prospective franchisee. Background checks, too, are rarely cumbersome. Our challenge has always been evaluation of the candidate on the basis of "people skills" and "management style" to predict performance.
We subscribed to the FranchiZe Profile to assist us in selecting franchise candidates that more closely resembled our most successful franchisees and to be more objective in the selection process. We're extremely pleased with the results.
One of the most beneficial results of the profiles has been the "training guide" which has been of tremendous assistance in tailoring training for the specific individual."
Skyline Chili, Inc., U.S.A.
We've been working with franchisors since 1988. So we have a pretty good idea what franchisors are looking for.... and how they prefer to operate. That's why we won't ask you to sign a contract, enter into a long-term agreement, or pay any money up front once you decide to use the FranchiZe Profile. Our service is a true "Pay-as-you-go" service. Invoices are cut every Monday for the profiles scored the previous week. You never have to pay in advance for a profile.
We know that once you start using the FranchiZe Profile, you'll continue .... because it predicts performance, not because you are locked into a contract. If at any time you decide you no longer wish to use the FranchiZe Profile, you stop using it. Simple as that. No penalties. No contract buy outs. No hassle. Ever.
Plus, any time you have a question about the profile, pick up the telephone and call me personally on our toll free number or e-mail me with your questions. All consultations are at no extra charge!
"The FranchiZe Profiles have been a good tool in evaluating new candidates.
But, more importantly, I wanted to thank you personally for all your help over the last few months. After some coaching from you, I have been able to download what we need, and do some other tasks in the system that have been helpful to us.
Click Here to Get Your Information Kit by E-Mail!
Q: In what languages is the FranchiZe Profile available?
A: Currently, the questionnaire is available in English and Quebec French, with more languages on the way soon.
Q: Is it necessary to do a benchmark of our franchisees before using the profile?
A: No. These core values are common to virtually every franchise. We've done studies on the performance of franchisees across many different industries. Very seldom have we found any differences that were statistically significant. The only time we have seen major differences were in single operator, home based businesses. And even then, the core values still predicted performance accurately. The differences were simply a matter of the weighting given to each core value.
One of the really great things about the FranchiZe Profile is the ability to customize the report for each and every client. Most of our clients use the profile exactly as is... because it works so well for them. They haven't found it worthwhile to invest all the time it takes to get performance data on their franchisees together. Why bother? The profile is working great for them and the only improvements would be miniscule.
But if you like, we can do a validation study for you and customize the report. Click here for a checklist on how to conduct a proper validation study.
Why not take 10 seconds and request your own FranchiZe Profile Information Kit? It's available at no cost or obligation. Included is a sample report, and much more information than I can present here.Just fill out this brief form to get your copy by return e-mail. (We have a very strict privacy policy and will not share your information with any other organization.)
"MGW Group Inc. has been very pleased with the results we have obtained from your FranchiZe Profile. It is a valuable tool that we have integrated into our selection process for choosing Cookie Bouquet® and Cookies by Design® franchisees.
We realize that there is no substitute for properly screening your potential franchise partners and the FranchiZe Profile has become an important part of our process. I would encourage all franchisors to consider using this tool."
MGW Group Inc., U.S.A
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