Then why aren't more companies conducting Voice of the Customer programs??

The chances are they lack the information, insights and tools to make it happen.

Now you can get the information, insights and tools you need to make it happen!

I assembled information on this topic during more than 25 years as a marketing and CRM consultant. Why? Because I was amazed at the number of companies I encountered who were not measuring customer satisfaction or listening to their customers in a structured way.

But those companies who were actively measuring customer satisfaction often filed away reports without taking action to improve their performance and profitability. Sound familiar?

And so I deepened my knowledge and experience in Voice of the Customer programs to help managers listen to-and profit from-the voices of their customers.

Are you an entrepreneur concerned about the bottom line?

Or are you are a marketing, sales or service manager tasked with getting more revenues and profits from your customers?

Then you should follow these proven, 10 steps to Voice of the Customer Success.

10 Steps to Voice of the Customer Success

Step 1 - Develop management understanding of what Voice of the Customer programs can mean for your company and get commitment to make a plan.

Step 2 - Interview "internal" customers to find out their information needs and plans for using that information.

Step 3 - Develop a plan including methods and channels of communication with your customers; benefits; ROI calculations.

Step 4 - Present plan to management.

Step 5 - Focus group discussions and/or one-on-one interviews with clients to discover issues which are "alive" in the marketplace.

Step 6 - Develop and pre-test questionnaire.

Step 7 - Select samples to ensure validity and accuracy of results.

Step 8 - Roll out the interview program.

Step 9 - Analyze results

Step 10 - Present report and action planning based on what your customers have told you.

The steps are quite simple, but you need the right insights and tools to make it happen.

I have taken all these steps, insights, tools, and strategies and jammed them into the Voice of the Customer: Guidebook for Managers.

Here is how the Voice of the Customer Guidebook can help you.

• It's chock full of "real world" examples which means you will learn all the tricks of the trade

• Sample questionnaires proven in practice are included so that you will save time in developing your own questionnaires

• A number of the questionnaires have been pre-loaded into internet-based applications so you can start measuring customer satisfaction and feedback cheaply-without delay. You can experiment with these applications-live and today!

• Learn about Psychographic tests which "map a customer's mind". You will discover your own psychographic segment-and see how these powerful tools can be used to segment your customers.

• Join the VOC benchmarking survey and discover how you and doing in comparison with your peers

• As a downloadable e-book you can start work on your own Voice of the Customer program in just minutes!

What is your investment?

I am almost ashamed to tell you that the price is only $72.95.

I and other marketing consultants will charge you $100-$300 per hour for our time and ideas. But for the cost of a few minutes of consulting, you get days worth of info and a ton of ideas.

Your investment will only be only a few cents per customer to find out their potential and possibility of defection.

Special Limited Time Marketing Test

Since I am testing out the marketing approach of the Voice of the Customer Management Guidebook, so for a limited time I am offering to you a special price of $49.95, a discount of more than 30%. My wife says I am crazy to give away $30.00, but what the heck, it's worth it to me. But I can't say how long this test will run, so if you order the Guidebook today, you will pocket the $33.00

But that's not all.

If you act right away, I will send you with your Guidebook these free bonuses!

Bonus 1: The Voice of the Customer planning checklist serves as a handy management tool to keep you plan on track. Value $135

Bonus 2: Free ROI Calculator. A Spreadsheet to calculate ROI from VOC project to get support from management including your CFO. Value $275

Bonus 3: A password to my online voice-over presentation. "Voice of the Customer Program-what's in it for you?" This Free "mini-seminar" is available to you for one year to train and motivate your colleagues and management. Value: $2,500 if done live!

Bonus 4: The free, Voice of the Customer benchmarking survey so you can compare your programs with others. Value: $300 or more!

Bonus 5: A free one-month trial subscription to online questionnaire software with over 400 templates of questionnaires-including three special templates owners of the handbook:

* The Loyalty Acid Test Questionnaire.

This no-nonsense questionnaire was supplied by Frederick E. Reichheld, author of two best-sellers: The Loyalty Rules! and The Loyalty Effect: The Hidden Force Behind Growth, Profits and Lasting Value. Reichheld, a Bain Company consultant, is a well-known (and often quoted) speaker.

* The Emotional Ties Questionnaire.

Do your customers really have an emotional tie with your company or brand? This questionnaire will give you the answer. And it's good news if your customers do have an emotional tie with you, because that is more powerful than plain satisfaction. If you go out of your way to shop at a store where you like the "vibes." Know what I mean. Do you remember the theme song from the sitcom "Cheers.: a place where everybody know my name." That pub had emotional ties with its customers. How close do your customers feel to your company?

* The Value Propositions Questionnaire.

This questionnaire shows how to measure both the satisfaction of and the importance to your customers of your value propositions. With this questionnaire you may find that customers are very satisfied with your brochures and documentation, but do not consider them important, a sign you may be spending too much money on them.

You can start putting key questions your customers-today.

What if you are not happy with the Voice of the Customer management Guidebook and the free bonuses??

No problem. If you are not completely satisfied, you will get a 100% refund, no questions asked. But you can keep the valuable bonuses.

So what have you got to lose??

Click here to buy the Voice of the Customer Management Guidebook for only $ 49,95.

This special offer is only good for orders received within a limited time period. We sell our book through Clickbank, an affilate powered e-commerce network worldwide. ClickBank will, at its option, replace or repair any defective product within 8 weeks from the date of purchase.

Jay Curry, Director
Voice-of-the-Customer.com

P.S. Get started with your Voice of the Customer program today. Order the guidebook, and get the bonuses worth hundred of dollars now by clicking here!

Technical note: The Guidebook and related material will be downloaded in a "Zip" file. Save it and click it to get started. You will also need Microsoft Excel 5.0 or equivalent for the ROI calculator.

What if the Voice of the Customer Management Guidebook is not for me?

No problem, you have a 60-day money back guarantee-no questions asked. And you can keep the free bonuses.

Have a nice day!

Jay Curry.